Privacy Policy

Amara provides AI website assistant and lead capture services for local businesses.

We may process personal information when a website visitor uses an Amara assistant. This may include name, phone number, email address, enquiry details, preferred appointment time, pet or service details, and any information typed into the assistant.

We use this information to:

• Record and manage enquiries.
• Pass enquiries to the relevant business.
• Help the business respond to customers.
• Improve the safety, accuracy and usefulness of the assistant.
• Maintain security and prevent misuse.

We do not sell personal information.

Information may be stored in Amara systems and may be visible to the business that owns the assistant. The business is responsible for responding to its customers and handling enquiries appropriately.

Where AI is used to generate responses, the assistant may process the text entered by the visitor to provide a helpful reply and create a lead record.

Visitors should not enter highly sensitive information unless it is necessary for the enquiry. For urgent, medical, legal, financial or emergency matters, visitors should contact the business or emergency service directly where appropriate.

People may request access, correction or deletion of their personal information by contacting the relevant business or Amara support.

This is an early working privacy notice and should be reviewed before legal reliance.