BUILT AROUND YOUR BUSINESS
Your business. Your branding. Your AI assistant.
78%
of customers buy from the first business to respond.
An AI assistant that looks, sounds and responds as your business — available to help customers 24/7.
Fully customised to your brand Your logo, colours, wording and customer experience — set up around your business.
Always here for your customers24/7
Meet Amara
See how Amara helps your business respond faster
Watch how your website AI assistant answers questions, captures enquiries, and helps fewer customers slip away.
14-day free trial • No payment during the trial • Free installation • Cancel anytime
Meet Amara · Established June 2026
Easy setup: send us your website details, we help install your AI assistant, and you can test it before paying.
Why fast responses matter
of inbound calls are missed in some industries
of customers buy from the first business to respond
Fast replies matter — responding within 5 minutes can dramatically improve lead conversion
Source notes: Invoca; Lead Connect; Lead Response Management Study.
MEET AMARA
See how Amara helps your business respond faster
Watch how your website AI assistant answers questions, captures enquiries, and helps fewer customers slip away.
Why businesses use Amara
Turn enquiries into customers.
Missed calls, slow replies and unanswered website enquiries cost businesses money. A website AI assistant helps capture those enquiries before customers go elsewhere.
Built to help your business grow
Your AI assistant works as a first point of contact when you are busy, helping free up your time while still capturing customer enquiries.
Never miss a customer enquiry
Your AI assistant helps capture bookings, quote requests, messages and questions from your website — even when your team is busy, your business is closed or you are unable to answer.
Turn website enquiries into customers
Your AI assistant captures quote requests and customer details, so future customers do not go to a competitor while you are busy, closed or unable to answer.
Answer questions before customers leave
Your AI assistant can answer questions about your services, opening hours, prices and quotes — tailored to your individual business.
Who Amara is for
Built for busy UK businesses
Amara is built for busy businesses that cannot always answer every website enquiry, message or quote request straight away.
She is a practical fit for trades, salons, clinics, garages, care services, bakeries, local service businesses, appointment-based businesses and quote-based businesses.
Website, form and message enquiries
Your AI assistant helps turn website visitors, enquiry forms and customer messages into real customer enquiries — giving people a clear next step even when you are busy, closed or unable to answer straight away.
Busy or short-staffed teams
Even when your business is closed, busy or short-staffed, your AI assistant can still collect the customer's details so the enquiry is not lost.
Clear, practical support
Built with UK businesses in mind — clear, practical and designed to help with real customer enquiries.
Common enquiries
What Amara can capture
Your AI assistant can catch the everyday enquiries that often get missed when the team is busy.
Appointment requestsQuote requestsOpening hoursPrice questionsCustomer messagesService questionsUrgent messagesCollection or delivery questionsRepeat prescription or booking-style enquiries
Simple setup
How Amara works
We help install your AI assistant on your website, so you do not have to work it out yourself.
Add your AI assistant to your website
No technical skills needed. We can help install your AI assistant on your website during early rollout. A small chat widget appears on your website so visitors can ask questions.
Your AI assistant learns your business
Your AI assistant can learn from approved services, opening hours, FAQs, prices and business information.
Your AI assistant answers and captures enquiries
The assistant answers common questions and collects the information your team needs to follow up.
You receive the enquiry
New leads are stored in your dashboard so your team can follow up.
Our must-have Premium option
Premium gives your AI assistant the ability to help monitor your website for changes to services, prices, opening hours and FAQs, then suggest updates for your approval so its answers stay accurate as your business grows.
Control
You stay in control
On our Premium plan, your AI assistant can help monitor your website for changes to services, prices, opening hours and FAQs. It can suggest updates for approval, but important changes such as prices, services and opening information will not go live without owner approval where appropriate.
Your team
You don't need to replace your team
Your AI assistant does not replace your team. It helps catch enquiries, answer common questions and pass useful details to the right person.
Lead capture
See how a customer enquiry becomes a lead
Visitors ask a question. The assistant collects the information and turns the message into a clear follow-up record for your team.
Customer enquiry → vet appointment request
Hi, I'm Amara. How can I help today?
My dog keeps being sick. Can someone advise me?
I’m sorry your dog is unwell. Repeated vomiting should be checked by a vet, especially if your dog cannot keep water down, seems weak, has blood in the vomit, has a swollen stomach or is getting worse. If any of these apply, please call the practice or emergency vet directly. Otherwise, I can pass this to the team as an appointment request.
Vet enquiry — sick dog
Amara collectsName, phone, pet name, how long it has been happening, and any urgent signs.
PriorityUrgent if red-flag symptoms are present
Follow-up recordVet appointment request: dog repeatedly vomiting. Customer needs guidance and possible appointment. Red-flag symptoms checked.
Ready for the team to review and follow up.
Business types
Built for businesses that benefit from customer enquiries
Your AI assistant helps turn website visitors into real customer opportunities by capturing enquiries, bookings, quotes and appointment requests.
It gives customers a helpful next step before they leave your website or choose someone else.
Trades & repairs
For plumbers, electricians, builders, garages, MOT centres and maintenance teams handling customer enquiries, bookings, quotes and callouts.
Health, care & appointments
For dentists, clinics, care providers, salons and barbers managing appointments, questions and customer requests.
Local services & professional firms
For cleaners, estate agents, accountants, solicitors, restaurants, cafés and takeaways that want to capture more customer enquiries from their website.
With support for over 150 business types, and more being added as Amara grows.
Pricing
Simple monthly pricing
Our Founding Customer Offer is the best launch deal at £29/month for 12 months. Basic is the simple website chat assistant and enquiry capture plan. Standard is the core package for enquiries, bookings, quotes and appointments. Premium adds monitoring and stronger support. Multi-location pricing is available where needed.
14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue.
Founding Customer Offer
£29/month for 12 months
Launch deal for early customers. Get Standard features for £29/month for your first 12 months. Usually £49/month.
- Standard features included during launch period — usually £49/month
- £29/month protected for 12 months
- Free assisted installation/setup during early rollout
- 14-day free trial
- 14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue.
- Email enquiry alerts
- Basic enquiry dashboard
- Business-type setup
- Free 30-day launch review
- Cancel anytime
Basic
£29/month
Simple Amara website chat assistant and enquiry capture.
- 14-day free trial
- 14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue.
- Amara website chat assistant
- Enquiry capture for customer messages and questions
- Leads board to view customer enquiries
- Clear installation instructions
- Assisted setup available for a one-off setup fee
- Cancel anytime
- Upgrade your plan anytime
Standard
£49/month
Stronger core package for website enquiries, lead capture, bookings, quotes and appointments.
- 14-day free trial
- 14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue.
- Everything in Basic
- Free assisted installation during early rollout
- Business-type setup for your sector
- Enquiry capture for bookings, quotes, messages and questions
- Leads board to view customer enquiries
- Monthly review and tuning
- Cancel anytime
- Upgrade your plan anytime
Premium
From £79/month
Premium is our must-have package for businesses that want their AI assistant to stay accurate as they grow. It includes everything in Standard, plus website monitoring, service and price update suggestions, owner-approved updates, and extra support when your business changes.
- Everything in Standard
- Website price monitoring
- Website service monitoring
- Suggested updates when your website changes
- Owner approval before important live answers are changed
- More detailed monthly review and tuning
- Priority training updates
- More support for changing services, menus, prices, offers or seasonal information
- Cancel anytime
- Upgrade, downgrade or adjust your plan anytime
Multiple outlets or branches
Custom pricing
Growing across more than one outlet, branch or location? Your AI assistant can be set up around the way your business works, with a custom plan for multi-location teams. Whether you need one shared view across the business or separate setups for each location, we can tailor your AI assistant to help capture enquiries, route customer details, and keep each branch supported.
- Custom setup for multiple locations
- Shared or separate lead boards
- Shared or separate training by location
- Location-specific services, prices, opening hours and FAQs
- Notification and reporting options to suit your team
- Custom pricing based on your setup
Not sure which plan fits?
Request early access and we'll help you choose the right AI assistant setup for your business type, goals and customer enquiries.
Try the demoReady to stop missing website enquiries?
Request early access and let your AI assistant start capturing more customer enquiries, so your business has more opportunities to grow.
Questions? Email us at helpfulcoamara@gmail.com