Data Processing and Lead Handling

Amara captures and stores customer enquiries on behalf of local businesses.

Lead records may include:

• Customer name
• Phone number
• Email address
• Message
• Preferred appointment time
• Service requested
• Pet name, type or breed where relevant
• Urgency status where relevant
• Business/source sector

Lead records should be kept only as long as needed for enquiry handling, customer service, dispute prevention, accounting or legitimate business purposes.

Recommended default:

• Active leads remain visible until marked contacted or closed.
• Closed leads may be cleared after 30, 60 or 90 days.
• Businesses should avoid keeping unnecessary personal data forever.

Access to lead data should be limited to authorised users.

Businesses should not use captured data for unrelated marketing unless they have the correct consent or lawful basis.

This is working guidance for early rollout and should be reviewed before legal reliance.